Toyo Tires Partners with Ken Block and Hoonigan

Toyo Tires Partners with Ken Block and Hoonigan

Toyo Tires is proud to announce a multi-year partnership with viral video superstar and rally driver Ken Block and the Hoonigan Racing Division.

Block revealed the all-new Ford Fiesta ST RX43 equipped with Toyo Proxes R1R extreme performance tyres in Gymkhana EIGHT.

Part of the wildly successful Gymkhana series of videos, Gymkhana EIGHT will debut on the Ford YouTube channel on February 29.

“I’m stoked to have Toyo Tires joining me in my ongoing quest to kill as many tyres as possible,” said Block.

“It’s an exciting partnership for me because I feel like everyone at Toyo Tires understands my mission to be competitive on-track, but also to be able to take these amazing racecars and have fun with them off track – which for myself means smoky, sideways driving doing Gymkhana.”

For Gymkhana EIGHT, Block and his team have created a directionally reflective, black-on-black livery that changes depending on the angle and light in which it’s viewed.

The video gives fans their first official glimpse of Block’s Fiesta in Gymkhana EIGHT trim and their first look at Block’s car equipped with Toyo tires.

Ken Block livery

“Part of what made the process so enjoyable for me was running on the Toyo Proxes R1R which provided good tyre smoke, and really good mid-slide feel. They broke away very predictably and allowed me to pull off some pretty tricky manoeuvres with confidence. The off-the-shelf Proxes R1R performed awesome for this project.”

Toyo Tires will also feature Block in future marketing and advertising.


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